Take a look at this eye-opening video by Microsoft called "The Greatest Asset." This video is short and compelling. Quiet but passionate. Emotional too. Kind of a high-tech-take-off on Ebenezer Scrooge in the 21st century.
What's this got to do with my book? It dramatizes two of the main messages in my chapter on Enterprise Marketing Expenses. First, people create a company's intangible market value. Second, if only implied by the characters the CEO talks with, the costs of people in a manufacturing business are reported in financial accounting documents as Selling, General and Administrative expenses.
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